Snoop Dogg is in a legal battle with the parent company of the Toronto Maple Leafs, an NHL team. Snoop Dogg wants to trademark his marijuana product line, named Leafs by Snoop. The trademark application was filed with the U.S. Trademark and Patent Office in November 2015.
The Maple Leafs’ parent company, Maple Leaf Sports & Entertainment (MLSE), has not given a specific reason for its opposition of Leafs by Snoop’s trademark application, TSN reports. Some suggest that the issue may be with the logo causing name confusion. The logo for Snoop’s product line shows a seven-leaf plant with lettering over it. There is speculation that more than one argument of opposition may be made by MLSE.
Intellectual properties professor at New York University School of Law, Christopher Sprigman said, “The Maple Leafs might say that their brand has been tarnished by confusion over Snoop’s new logo. That’s quaint, but a tough argument. I don’t see a lot of overlap between Colorado pot smokers and Maple Leafs fans.”
Sprigman continued by saying, “The Maple Leafs would have to successfully argue that the general U.S. consuming public, elderly adults, young adults and children across the country, are familiar with and identify with the Leafs’ logo. I don’t think that’s true. Maybe in hockey markets, but I really don’t see the Leafs being a familiar brand in Iowa or Arkansas or other non-hockey cities.
(Main Photo: leafsbysnoop.com)